What is Financial Risk, and why do I care?
Risk is the potential that an action (or inaction) will lead to a loss.
Reward is the potential that an action (or inaction) will lead to a gain.
Everything in life carries risk and rewards. If I slump on the sofa every night, I risk bad health, but I might get to watch some quality TV shows (unlikely, but hey, it’s only an analogy!). When I cross the road, I might get run over, but I might get to the lovely beach on the other side. When I buy a used car, it might have something seriously wrong, or it might run ok for the next 20 years.
From the financial perspective, the higher the risk, the higher the potential reward.
Low risk/low reward: Savings accounts (Santander are doing a pretty good account at the moment), fixed period savings accounts.
Moderate risk/moderate reward: Tracker funds (Vanguard UK Equity Index).
High risk/high reward: Penny stocks, initial offering shares (Facebook shares on day 1 of trading for example!).
So when you are deciding where to put your hard earned employees to work, you have to sit down and do a cost/benefit analysis, by comparing the risks to the rewards.
I know this is pretty basic stuff, but I don’t apologise for reminding you if you already know, or at least making you do some more reading if you haven’t really thought enough about risk before! (more…)








